Mohamed El-Masry is the Chairman of MT & T Investment Group – Join Stock Company; he is currently the inspiration and flair behind the Harmony Lagoon Resort a new luxury project directly on the beach 2km north of Hurghada. He took time out from his busy schedule to chat to us over a cup of coffee.
Tell me a little about your life and business in Germany?
Well I went to Germany to study commerce; I took my masters degree whilst there and was also honoured to be able to teach commerce in Germany. In 1992 I started a business importing goods from Egypt into Germany I also decided to open a restaurant in Autsburg which was closely followed by a second restaurant in Munich. Not content with that I started to import furniture made in Qena to Germany and in 1996 set up the MT & T Investment Group.
What made you decide to venture into property investment here in Hurghada?
It seemed like a natural progression for me as I had been involved in real estate development first in Spain and then in Sharm el Shiekh. I had delivered a development in the Hadaba area of Sharm consisting of villas and chalets. Hurghada is becoming increasingly popular and more cosmopolitan so it seemed fitting to search for an ideal location for my Harmony development and lifestyle plan.
What would you say was the most important thing you learnt about business in Germany?
The main business beliefs I brought with me from Germany are the need for total correctness in business, from project management to efficiency, delivery and follow up. I feel that my business attributes show in everything I produce and deliver.
Can you tell us a little about your new development “Harmony” and the “Harmony” philosophy?
I thought long and hard about what I wanted from a development, and what would benefit the owners, I wanted a very natural feel to the development and therefore commissioned a German architect to come up with a design. I finally came up with the Harmony philosophy the development is set in a sweeping serpentine design which maximises the use of space but allows the owners tranquility and a peaceful vista. This is a space where harmony can be defined whether visiting the Pharaonic Spa (German Company) or just relaxing in the sun, a place where your body and soul are at one with nature.
What sets your company apart from other property developments?
Accord with nature, the concept of total relaxation and the essence of the “Harmony” project is to sell not just an apartment or villa but a total development to rejuvenate the soul and mind. It’s all about revitalising your energy and aura.
What do you do to relax, and do you have any hobbies or pastimes?
When I get the chance I love to go snorkeling or surfing, we are so lucky to have such a world heritage site right on our own doorstep.
How do you think Hurghada will develop over the next 5 years?
You can split Hurghada into 3 sections north, south and middle the middle section is already well developed therefore I see the future in the north and south. The regulations on planning and development have now been tightened to ensure that mistakes of the past are not repeated. Therefore this opens up great opportunity for well thought out and well planned developments.